Saidmade

In the occasion of the official presentation of the new Ford Focus at the Bologna Motorshow, Ford Italia asked for something really new and original.
So, starting from the project of Interno Otto, we realized an authentic videogame with an interview to the company founder, Mr. Ford.
This e-gadget, distributed in a customized pen-drive, substituted the traditional brochures and offered all the technical information and features  about the car; a set of screen savers and desktop backgrounds completed the package.
Precisely, the game is a quiz, in a very detailed cartoon style: the main characters are the tyrannical editor-in-chief and the journalist (the player) whose task  is to interview Mr. Ford about the great novelty of the motorcar firm: that is the brand new Ford Focus.
The voices of the characters, the narrating commentary and the funny interludes make the game winning and give at the same time a lot of information concerning the story of Ford and the innovations introduced by the new Focus.

Technologies

• Adobe Flash
• Adobe Photoshop

Customer’s Feedback

When, for the presentation of new Focus, Ford Italia requested  “something different” from the usual press kit, for sure they did not expect the proposal of an interactive videogame.
Though, the company (surprising us!) accepted the idea with enthusiasm: a virtual interview to Mr. Ford in person, who not only reveals amusing information about the Motorcar Firm, but also gives the journalist all the details about the new car presented at Bologna Motorshow!
To develop such a project was not easy, but fortunately we could rely on the support of extremely valid collaborators, who gave our creative fantasies technological solidity…of course we are talking about Saidmade staff!
(Michele Belsanti – Interno Otto)